Lifecycle

DISCUSSION > BRIEF > PROPOSE

It starts with an obligation-free consultation. Preliminary research into your company and your competitors may be undertaken beforehand. I qualify the project to ensure that the creative brief and site map accurately represents your goals. We discuss budget, design, functionality and our process. I then put forward a written proposal, and after you sign-off, we move to the next step.

RESEARCH > EXPLORE > SPECIFY > RESOURCE

Research is undertaken to understand the requirements of the project. Competitor analysis, existing website reviews, and branding reviews may be included in this step. Initial technical and creative exploration may be undertaken to prove specific concepts or generate workable ideas early-on. Resource planning is finally done, team members are allocated to the project, and timing/ budget is ratified. This process is imperative, and creates the foundation for an effective and efficient project framework.

EXPLORE > DESIGN > DEVELOP >TEST > REFINE

The build phase begins, with both creative and technical expertise working concurrently according to the specifications laid out in the planning phase. Two design prototype are created from which you can choose. Once you choose a design we begin implementation.

Sample of Two Design Prototypes
Design Prototypes for urbancoreclimbing.com
Design Prototypes for pensacola-lawn-care.com

Where there are technical requirements, you are provided access to my development servers to view and 'test-drive' the application prototype. Any changes to specification may or may not impinge on investment/timeline. Refinements are made at this point before the application is thoroughly stress-tested.

LAUNCH > CUSTOMER TESTING > PROMOTION

In this step the product is ready for launch, and public relations or advertising strategies may be employed. Focus groups may be used prior to launch to judge and suggest refinements. Final testing and last-minute refinements may be done. After the launch, customer surveys (tied to incentives) are often run to generate increased traffic, and search engine strategies may be implemented at this point.

Congratulations! You now have a top-quality web presence.

SEARCH ENGINE OPTIMIZATION

Since search engines spider the web each night looking for new content I want to ensure that your web site is at the top of the list. There are many ways that this can be accomplished. I have the skills and knowledge to get your site noticed and to ensure it rises above the competition.